Matt Parry did not invent a new snack ritual. He rebuilt an old one for families reading the fine print - then carried it from Australia to Colorado and into more than 20,000 retail doors.
A home-kitchen chip business became a $1.4 billion snack portfolio by preserving the peculiar loyalties of regional brands. Now Utz is betting that tighter factories, wider shelves and a new global partner can make local crunch travel.