Before North Spore had a Portland laboratory, Eliah Thanhauser and two college friends had oyster mushrooms, reused buckets, and a lot to learn. Their next crop was a business that helped other people become growers.

The former hockey writer arrived at a young Maine insurer knowing almost nothing about insurance. Three decades later, he runs it with the same useful habit: ask the plain question, listen hard, and make the complicated understandable.

The Omatic CMO has spent two decades turning complex software into a human story. Her other enduring project - from a Boston Marathon pact to a youth-sports board seat - is making movement feel possible.

After two decades turning complicated systems into clear stories, the Maine-based executive has arrived at the grid's least glamorous - and most consequential - layer: the network underneath it all.

Before she marketed wealth infrastructure, Laura Barger learned to see the person at the far end of the product. Her career is a study in making complicated systems legible - and making their promises answerable to evidence.
Its first workflow engine could handle bespoke academic experiments, then routine pharma studies exposed the cracks. RockStep rebuilt with scientists, turned paper-and-spreadsheet chaos into Climb, and found the strategic buyer that needed its missing half.
Benjamin Chesler is the CEO of North Spore, a Portland, Maine company that sells mushroom grow kits, spawn, sterile substrates and fungi wellness products to home and commercial growers. Before mushrooms, he co-founded Imperfect Foods, the grocery delivery startup that rescued cosmetically imperfect produce and recovered more than 250 million pounds of food. A Brown graduate and Forbes 30 Under 30 honoree, he is a self-described systems thinker who got his start co-founding the Food Recovery Network as a college student and later helped build startup programs at Northeastern's Roux Institute.
North Spore is a Portland, Maine company that makes growing mushrooms at home approachable for everyone. Founded in 2014 by three college friends - a mycologist, an organic farmer, and a photojournalist - it sells grow kits, spawn, substrates, lab supplies, and mushroom wellness products direct to consumers. With more than 350,000 growers served and a 25,000-square-foot production facility, North Spore has grown from a tiny mushroom farm into one of the most recognized mushroom-cultivation brands in the United States.