A small crew of memory-card veterans built a business around an expensive truth: cameras get the glory, but storage gets blamed when the moment disappears. Their edge is not one heroic speed number - it is control of the whole trip from shutter to edit bay.
A 1996 spin-off that Micron owned and then let go, Lexar was bought for its name in 2017 - and has since shipped some of the fastest cards photographers and gamers can buy.