
Before Mike Shapaker became a CMO, he worked the machinery behind the message - engineering, analytics, services, operations, product and an EMEA business. That unusually wide apprenticeship now shapes how he markets software built to help companies reach their own people.
A hockey player from the Iron Range raised $350,000 from hometown investors and built a digital signage company that ran 25,000 screens. Twenty years later, a Vista Equity Partners firm bought it.