political-advertising
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The Digital Campaign Shop Betting That Respect Converts
New Blue Interactive has raised serious money by rejecting one of digital politics' favorite habits: treating every supporter like a wallet with an inbox. Its wager is that better data and better manners can coexist.
The Two Percent Candidate and the Shop That Found His Majority
Technicolor Political sells a deceptively simple idea: put story before spend. The climb from roughly 2% to 52% in Chicago shows what that looks like when a campaign has five weeks to turn recognition into belief.
Longwell Partners and the Strange Power of Hearing One Voter Clearly
The Washington communications firm found its sharpest political tool behind a two-way mirror: stop guessing what voters believe, listen until they tell you, then let people like them carry the message.
Uplift Wants Political Ads to Stop Thinking Like Television
The Berkeley firm built a business around a simple complaint: campaigns still split creative, buying and data into separate rooms. Uplift puts them back at one table - then gives that table software.
The Campaign Around the Campaign: How Unearth Makes Influence Feel Personal
Most political advertising buys an audience. Unearth maps the people around the person who matters - then supplies the data, messages and timing to make an issue difficult to ignore.
Storefront Political Media and the voters who walk to the fridge
Eric Jaye’s campaign firm has spent years wrestling with an awkward fact: buying an ad does not mean anyone watches it. Its experiments reveal just as much about the economics of consulting as they do about politics.
Swing Strategies and the business of getting to yes
California campaigns are crowded with money, messages, and people who disagree. Swing Strategies sells the work of bringing them into alignment - and its record offers a useful lesson in the limits of persuasion.