The collectible is real. The pack is digital. Courtyard's bet is that the card-shop thrill becomes a much bigger business when storage, resale and even buyer's remorse happen in seconds.
The Hall of Fame shortstop and the founder of LegalZoom built a company around a simple frustration: card collecting is a great hobby wrapped in a bad logistics problem. Arena Club grades, vaults, and trades the cards so collectors do not have to.