
The creators and brands who spent a decade renting attention on other people's feeds are now buying software to build private homes instead. Skool, Patreon, Podia and a stack of quieter forum companies are all fighting to be the front door.

Disciple, Podia, Thinkific, LearnWorlds, Kajabi and Open Social are all chasing the same tired-of-renting creator. Here is how the fight over who owns your audience actually breaks down.

Gravyty, Podia, Khoros, Bevy, Personify and a crowd of rivals all sell the same promise - that your audience is an asset you control. The platforms making that promise keep getting bought, merged and switched off.