podcast-distribution
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Stefano Fallaha and the value of an empty minute
A schoolboy’s audio experiment became Podeo, a business built around getting other people heard. Along the way, Stefano Fallaha kept changing the route while holding on to the reason for the trip.
Podeo
Podeo is a Dubai-based podcast platform that gives creators an end-to-end toolkit to record, host, produce, distribute and monetize their shows. Started in Beirut and now the largest podcast platform in the Middle East and North Africa, it has onboarded more than 100,000 creators reaching an audience of roughly 50 million listeners. Its distinguishing move is distribution beyond the usual apps - pushing audio into radio stations, airlines, ride-hailing, gaming and chat apps - paired with a programmatic advertising model that keeps the service free for creators while sharing revenue as their audiences grow.