plus-size-fashion
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Altar'd State
Altar'd State is a Knoxville, Tennessee-based women's fashion and lifestyle retailer founded in 2009 by Aaron Walters and Brian Mason, built around a simple structural choice: give a fixed slice of revenue away every week rather than treat philanthropy as a marketing line item. Through its Mission Monday program, 10% of net proceeds from a designated day each week goes to a local nonprofit chosen by each individual store, a practice that has routed money to thousands of community organizations. The chain sells apparel, accessories, jewelry, gifts and home decor in boutique-style stores in malls and lifestyle centers across roughly 39 states, and online at altardstate.com. Altar'd State is the flagship of parent company Stand Out For Good, Inc., which also operates Arula (mid- and plus-size), Vow'd Weddings (bridal), Tullabee (baby and toddler) and AS Revival (activewear), plus a majority stake in Los Angeles furniture maker Lawson-Fenning. Reported annual revenue is in the $500-570 million range with roughly 2,700 employees.
FULLBEAUTY Brands
FULLBEAUTY Brands is a New York-based online retailer and holding company dedicated to plus-size and extended-size fashion for women and men. Tracing its roots to 1901, it operates a portfolio of 15+ brands - including Woman Within, Roaman's, Catherines, Jessica London, ELOQUII, CUUP, Swimsuits For All, KingSize, Avenue, Dia & Co and BrylaneHome - serving customers in sizes 12 and up with apparel, intimates, swimwear, shoes, accessories, beauty and home goods. Once a catalog mail-order pioneer, the company now positions itself as a digital-first destination and marketplace for inclusive fashion.
Torrid
Torrid is a California-based direct-to-consumer retailer of plus-size women's apparel and intimates, designing trend-driven clothing in sizes 10 to 30. Launched in 2001 as a Hot Topic concept and public on the NYSE since 2021 under ticker CURV, the brand pairs a digitally led e-commerce business with a fleet of specialty stores, and builds fit authority by developing garments on live plus-size fit models rather than grading up smaller patterns.
Sabrina Cherubini
Sabrina Cherubini is the Chief Marketing Officer of FULLBEAUTY Brands, the plus-size and big-and-tall apparel group behind names like Catherines, ellos, Swimsuits for All, Jessica London and Brylane Home. A French-born marketer who began at Leo Burnett and Havas in Europe, she has spent two decades moving between advertising agencies, startups and Fortune 500 retailers including Kmart, Sears, Ann Taylor and Loft. Before FULLBEAUTY she spent nearly four years at lingerie brand Hanky Panky, where she helped grow the direct-to-consumer share of revenue from under 20% to roughly half. She is a Women in Retail Leadership Circle member, a nonprofit board member, and an advocate for women's leadership communities.
Vivian Alhorn
Vivian Alhorn is Chief Marketing Officer at Torrid, the plus-size apparel retailer serving women in sizes 10 to 30. She joined Torrid in 2021 as VP of Digital Experience, was promoted to Chief Digital Officer in 2022, and stepped into the CMO seat in March 2023. Her career has moved through some of the country's most recognizable specialty retailers, including Gap Inc., Banana Republic, Pottery Barn, Sephora and Gymboree, giving her a rare mix of merchandising, ecommerce and brand fluency.
Nadia Boujarwah
Nadia Boujarwah is a Cuban-Kuwaiti American entrepreneur, investor, and size-inclusivity advocate best known as the Co-Founder and former CEO of Dia&Co, the leading online marketplace for plus-size women's fashion (sizes 10-32). She grew the company to over $100M in annual revenue and raised $120M+ from Sequoia Capital and Union Square Ventures before a successful acquisition by FullBeauty Brands in April 2024. She is now a Founder Partner at Founder Collective, the seed-stage VC firm that was one of Dia&Co's earliest backers, where she invests in and mentors early-stage founders.