Neon gives mobile game publishers a way to sell straight to players. Its real product is the machinery behind the button: payments, tax, fraud, checkout, and the awkward work of persuading players to use a new route.
J&J Gaming built a national route business by making gambling local, regulated and operationally boring. Its real product is not the flashing cabinet - it is everything required to keep 41,100 machines earning inside someone else’s business.