plastic-neutral
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The Company Betting Your Cleaning Spray Can Fight the Plastic Crisis
Grove Collaborative turned a frustration with plastic-wrapped soap into a plastic-neutral retailer. The turnaround since is a lesson in what it costs to actually mean it.
rePurpose Global
rePurpose Global is a packaging sustainability and compliance platform that helps consumer brands measure their plastic footprint, automate Extended Producer Responsibility (EPR) reporting across dozens of regulations, and fund verified plastic recovery projects to make credible 'Plastic Neutral' claims. Born from a Wharton student project and a visit to one of Asia's largest landfills, the company channels brand dollars into waste collection infrastructure in the Global South while dignifying the work of informal waste pickers.
Soupergirl
Soupergirl is a Washington, DC-area food company making fresh, plant-based, certified-kosher soups, gazpachos, and salsas. Founded in 2008 by former stand-up comedian Sara Polon and her mother Marilyn, the mother-daughter business grew from a local home-delivery operation into a brand sold in 800+ retail locations including Costco, Whole Foods, Kroger, and Amazon Fresh. Soupergirl pairs radically simple, responsibly sourced recipes with an outspoken commitment to sustainability and farmworker rights - it was the first consumer packaged goods brand certified under the Fair Food Program.
Sara Polon
Sara Polon is the co-founder and CEO of Soupergirl, the Washington, DC plant-based soup company she launched in 2008 with her mother Marilyn (a.k.a. Soupermom). A former stand-up comedian who once led tours through the Middle East, she turned a reading of Michael Pollan's The Omnivore's Dilemma into a mission to fix a broken food system one bowl at a time. Soupergirl survived a no-deal turn on Shark Tank, raised a $2M Series A from sustainability investors, became the first brand to earn Fair Food Program certification, went plastic-neutral, and now sells in hundreds of retailers including Whole Foods, Costco and Kroger.