Canada’s orange pizza chain discovered that one in three digital-delivery customers had a problem. Its response - simplify the order, test in public and turn every menu launch into measurable theatre - is a playbook operators can actually copy.
Marco's is known for dough made in-store and two kinds of pepperoni. Its more consequential recipe is a franchise machine designed to make local pizza shops behave like one coherent national chain.
An 83-year-old Chicago pie is now carrying a leaner restaurant company - through neighborhood dining rooms, hotel conversions, delivery counters and a brand story no rival can quite copy.