
After decades selling fireplaces, grills and outdoor-living products across borders, Jaymie Heil has reduced commercial strategy to a surprisingly human idea: keep the promise and the delivery in balance.
Two decades ago the Thiessens were selling horse bedding made from wood shavings. Today their Pit Boss and Louisiana Grills brands sit in backyards from Home Depot to Walmart - and in the garage of a company that has been family-run since 1885.