pine-labs
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The Checkout Is the Product: Inside Pine Labs' Quiet Commerce Machine
Pine Labs began at the petrol pump and grew into the machinery behind a purchase - the terminal, the installment, the gift card, the gateway and, increasingly, the banking rails beneath them all.
Vicky Bindra
Vicky Bindra is the CEO of Trulioo, a Vancouver-based global identity verification platform that has raised $478M in funding. A Chartered Accountant with an MBA from MIT Sloan, Bindra brings nearly 30 years of fintech and payments experience from leadership roles at Visa, Mastercard, Citi, GE Capital, Pine Labs, FIS, and Nuvei. Appointed CEO of Trulioo on April 1, 2025, he is now focused on accelerating product innovation, AI integration, and establishing Trulioo as the trusted infrastructure layer for digital identity in the era of agentic commerce.