photo-books
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The 10 P.M. Deadline That Built Mimeo
Mimeo turned a late-night print order into a production system: upload the file, make the books, and get them to the room by morning. The real product is time.
Andrew Laffoon Is Teaching AI to Respect the Family Album
For twenty years, Mixbook's co-founder has worked on the same deceptively difficult problem: turning a camera roll into something people will keep. His latest answer uses AI, but the product test remains stubbornly human.
Mixbook
Mixbook is a Redwood City, California company that lets everyday people design and print highly customizable photo books, cards, calendars, wall art, and home decor. Founded in 2006 by UC Berkeley graduates Andrew Laffoon and Aryk Grosz, the bootstrapped-turned-venture-backed company pairs a flexible browser-based design studio with AI-assisted layout tools and print quality that has earned it top marks from Wirecutter and Tom's Guide. Its stated purpose is to help people be creative and connect with the people they love through the stories their photos tell.