
After 18 years advising pharmaceutical brands from the agency side, Sarah Bast crossed the table to build what comes next: fewer disconnected messages, more useful moments, and one journey shared by providers and patients.

The English major turned fintech executive has spent her career making complicated subjects easier to enter. At eMoney, her real product is not software alone - it is permission to begin a useful conversation about money.

The Teladoc Health chief marketing officer has spent three decades moving between finance, product and consumer experience. His latest argument is simple: earn attention through relevance, test what works and make the useful choice easier to remember.