Fetch Pet Insurance is a New York-based provider of comprehensive health insurance for dogs and cats across the United States and Canada. Founded in 2003 by Wharton students Chris and Natasha Ashton, it operated for nearly two decades under the Petplan brand before rebranding as Fetch (initially 'Fetch by The Dodo') in 2022. Backed by Warburg Pincus, Fetch reimburses up to 90% of unexpected vet bills and folds in coverage others charge extra for - exam fees, dental for every adult tooth, behavioral therapy, and telehealth - while protecting more than 500,000 pets.
Paul Guyardo is the President and CEO of Fetch Pet Insurance, the New York based, Warburg Pincus backed insurer formerly known as Petplan. Since arriving in 2019 he rebranded the company, partnered it with the viral animal brand The Dodo, and roughly tripled its subscriber base toward half a million pets. A specialist in growing direct-to-consumer subscription businesses, Guyardo previously ran revenue and marketing at DIRECTV, where he helped lift annual revenue from $12 billion to $25 billion, and served as Chief Commercial Officer at Discovery, where he launched nine streaming apps that became part of the foundation for MAX.