peter-barrick
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Peter Barrick Flew Jets. Now He Is Teaching a Pea to Crunch.
The Rivalz CEO traded a cockpit for the snack aisle, then compressed 500,000 possible experiments into 71 useful ones. His playbook is equal parts calm, constraint and a cheerful appetite for difficult terrain.
Rivalz Snacks
Rivalz is a Sonoma, California snack company making oven-baked, dual-textured stuffed snacks built on yellow pea protein. Each one-ounce serving packs 8g of plant protein, 4g of fiber, no added sugar and seven essential vitamins and minerals, wrapped in nostalgic flavors like Late Night Pizza, Extra Chedda' Mac and Spicy Street Taco. Founded in 2022 by a team of CPG veterans, food scientists and UC Davis researchers and led by former Marine aviator Peter Barrick, Rivalz aims to make genuinely nutritious snacking taste like the junk food people already crave - and to sell it at mainstream prices.