A Gloucester bakery's hard-tack biscuit became the first crumb in a century-long pet-food story. Today, Wellness Pet Company is betting that premium nutrition, functional formulas and a daily dental chew can all belong in the same bowl.
Primal built a pet-food platform around a stubborn contradiction: raw nutrition is appealing, but inconvenient. Its answer is a portfolio of frozen, freeze-dried and scoopable formats - now entering a new chapter under Pure Treats.