pet-industry
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Avalon Communications and the art of making a bike lock interesting
A burrito-sized bike lock, bedtime products for dogs, and a better way to open a can. Avalon Communications’ public work shows how a useful product detail becomes a story someone might actually read.
Anna Bell’s Quiet System for Making Brands Matter
From treasury desks to grocery aisles, the Central Garden & Pet executive has built a career on a deceptively simple idea: listen closely before asking a brand to speak.
K9 Resorts Luxury Pet Hotel
Two brothers turned a teenage dog-walking hustle into a cage-free pet-hotel franchise now worth more than $128 million a year - and the dogs get private suites.
Good Dog
Good Dog is a New York-based online marketplace that helps people find and bring home a healthy dog from a screened, responsible breeder, shelter, or rescue. Founded in 2017 by Josh Wais and Lauren McDevitt, the company built the first set of breed-by-breed, expert-backed standards for responsible breeding and health testing, then layered on secure on-platform payments, buyer protection, arranged transport, and a lifelong care team of veterinarians and behaviorists. It aims to bring transparency and accountability to a fragmented, opaque, and scam-prone process of getting a dog.