The 60-year-old retailer is betting that kibble, grooming, vaccines and loyalty can work as one system. Its turnaround depends on making that loop useful enough to beat both big-box convenience and online price comparison.
The pink neighborhood pet shop built its name on treats. Its real engine is the grooming table - a recurring service that now powers 300 stores, one million annual appointments and a fast-growing shelf of products shaped by the people holding the combs.