After building a waste-management business in Peru, Jean Pierre Azanedo began asking what could be saved before the trucks arrived. At Zero Waste Co., that question now connects food rescue, livestock feed and carbon finance.

A childhood friendship, four years in corporate finance and one late-night phone call from Y Combinator shaped Fitia. Piero Linares is still turning those ingredients into a global consumer company, one carefully measured product decision at a time.