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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

personalized-gifts

(3)
AllCompaniesPeopleStoriesProducts
Company
Zexpa Apparel and the Business of Getting Your Name Right
Ecommerce · Consumer

Zexpa Apparel and the Business of Getting Your Name Right

A personalized gift starts with a name or a date. Zexpa Apparel’s public footprint reveals the design work, printing decisions and holiday schedules behind that small act of recognition.

personalized-gifts · custom-apparelRead →
Company
The 500-Card Bet That Became a Catalog Empire
Consumer · Ecommerce · Health

The 500-Card Bet That Became a Catalog Empire

Silver Star Brands began with a borrowed $500, a phone book and personalized Christmas cards mailed to 500 Johnson families. Ninety years later, the Oshkosh retailer is still turning overlooked household needs into a multi-brand direct-to-consumer machine.

silver-star-brands · direct-to-consumerRead →
Company
1-800-FLOWERS.COM, INC.
Ecommerce · Consumer · Logistics

1-800-FLOWERS.COM, INC.

A Manhattan flower shop turned a toll-free number into one of e-commerce’s earliest brands. Fifty years later, 1-800-FLOWERS is trying to make 17 businesses, 3,900 employees and millions of gifting relationships bloom as one.

online-gifting · flower-deliveryRead →