personal-lubricant
(2)
Bloomi
Bloomi is a sexologist-led, direct-to-consumer intimate wellness brand offering clean, plant-based products - lubricants, arousal oils, intimate washes, moisturizers, and body-safe vibrators - designed for sensitive skin and free of common vulvar allergens. Founded by sexologist Rebecca Alvarez Story, the company pairs a proprietary 'Clean Standard' for ingredient transparency with shame-free sexual health education, and became the first Latina-founded brand to launch in the sexual wellness aisle nationwide at Target.
Playground
Playground is a female-founded sexual wellness brand making clean, vegan, water-based personal lubricants and intimacy products intentionally formulated for women. Its FDA-cleared, clinically tested formulas blend adaptogens like ashwagandha with skincare-grade ingredients such as hyaluronic acid, vitamin E and bamboo extract to support vaginal health while boosting libido. Co-founded with pop icon Christina Aguilera as Chief Brand Advisor, Playground raised $2M in seed funding and sells direct-to-consumer plus retail partners including Target.