personal-finance-app
(2)
Frich
Frich is a New York-based social finance app for Gen Z that turns money - historically the most awkward topic on earth - into a shared, anonymous conversation. Users answer a daily 'Question of the Day' and benchmark their spending, saving, debt, and parental support against real peers in similar cities and tax brackets. Founded in 2021 by former NYU Abu Dhabi classmates Katrin Kaurov and Aleksandra Medina, Frich has grown past one million users and monetizes through a B2B model, partnering with credit unions and regional banks that want to reach younger members.
Andrés Ugarte
Andrés Ugarte is the founder and CEO of Copilot Money, a privacy-first personal finance app he started after quitting Google in 2018 because he couldn't find a money app he actually wanted to use. Built as a native Swift app with on-device machine learning, Copilot launched in January 2020 with seven users, reached profitability in 2023, and crossed 100,000+ paying subscribers. When Intuit shut down Mint in late 2023, Copilot's signups spiked 5x and the company grew more in four months than in its previous four years - momentum that fueled a $6M Series A led by Nico Wittenborn's Adjacent in March 2024.