Firebrand Artisan Breads

Firebrand Artisan Breads is an Oakland-founded, Alameda-based wood-fired bakery that describes itself as a jobs program that happens to sell bread. Founded in 2008 by Matt Kreutz, it wholesales artisan breads and pastries to hundreds of Bay Area retailers - including Whole Foods - and runs a direct retail cafe. Its defining feature is an Open Hiring model that prioritizes people with high barriers to employment (formerly incarcerated, formerly homeless), paired with a perpetual purpose trust that locks the mission in permanently and shares profits with workers.