The New York company began with pregnancy, then followed the gaps in care from the nursery to midlife. Its wager: a five-minute reply can matter more than another beautiful health app.
FamilyWell's wager is that maternal mental health does not need another destination. It needs a better handoff - inside the clinic patients already trust, paid for through codes that already exist.
Heidi Morin was told to cut staff. Her own calculator found the unit was 9.6 nurses short. Parity grew from that argument into a system designed to make clinical reality legible to hospital finance teams.