Sendero Provisions Co.

Sendero Provisions Co. is a Waco, Texas apparel brand that makes story-driven, Western-inspired clothing and gear - from its signature performance pearl snap shirts and t-shirts to hats, denim and accessories. Founded in 2014 around a single hat inspired by the landscapes of Big Bend country, Sendero blends outdoor performance fabrics with a distinctly Texan sense of humor and craft, selling direct-to-consumer online and through a growing wholesale network of Western, outdoor, boutique and surf retailers.