performance-nutrition
(3)
Gainful
Gainful is a New York-based personalized sports nutrition company that builds custom protein powders, hydration, pre-workout and performance supplements tailored to each customer's body, goals and dietary needs. Customers take an online quiz, get a formula matched to them by Gainful's algorithm and registered dietitians, and can chat with a real RD about it. Founded by high-school soccer teammates Eric Wu and Jahaan Ansari and incubated at Y Combinator, the brand grew from a dorm-room experiment into a profitable, multi-channel business now sold direct-to-consumer and in Target stores nationwide.
Jahaan Ansari
Jahaan Ansari is the co-founder and CEO of Gainful, a New York-based personalized nutrition company that builds custom protein and supplement formulas around each customer. A UC Berkeley chemical engineering and computer science graduate, he wrote the algorithm that matches a person's body and goals to a unique blend, turning a college dorm-kitchen experiment that filled its first 50 orders by hand into a Forbes 30 Under 30, Y Combinator-backed brand sold at Target. He raised more than $17M with high-school-best-friend-turned-co-founder Eric Wu, and in 2024 took an unexpected detour onto ABC's The Bachelorette.
NeoLife International
NeoLife International is a Santa Clara, California whole-food nutrition company founded in 1958 by Jerry Brassfield. For more than six decades it has built non-GMO supplements, weight-management products, skin care and earth-friendly home care that are sold through a network of independent distributors in over 50 countries. Its formulas are vetted by the NeoLife Scientific Advisory Board, founded in 1976 by toxicologist Arthur Furst, Ph.D. Today the founder's daughter, Kendra Brassfield, runs the company as CEO.