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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

performance-branding

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Company
The Advertising Agency That Went for a Walk
Ai · Ecommerce · Enterprise

The Advertising Agency That Went for a Walk

A 1957 agency changed owners, changed its name, and picked a fight with advertising's oldest false choice: build the brand or make the sale.

performance-branding · marketing-agencyRead →
Company
Wishare Media Group and the art of finding the right crowd
Media · Ecommerce

Wishare Media Group and the art of finding the right crowd

A California agency connects audience research, creative work, and the page that closes the sale. A small WeChat proposal shows why choosing the audience comes before choosing the ad.

digital-marketing · paid-advertisingRead →
Company
The Shipyard Runs Marketing Like an Engineering Problem
Media · Enterprise · Ecommerce

The Shipyard Runs Marketing Like an Engineering Problem

The Columbus agency behind In-N-Out's growth run wants to build brands people love - and prove it with numbers. Its bet: creativity and data belong on the same team.

marketing-engineering · performance-brandingRead →