
For nearly four decades, Kevin Maddock has worked the quiet machinery of enterprise software - renewals, support and the patient arithmetic of keeping customers. His career is a study in why the second sale can matter more than the first.

After two decades building SpearMC around Oracle, PeopleSoft and customer trust, Marcus Bode sold the company and stepped into a new assignment at Mythics. His other field of play is quite literal.

After two decades inside enterprise software, Astute Business Solutions co-founder Arvind Rajan is betting that the useful future of AI will arrive through live demos, trusted data and upgrades to systems companies already depend on.