Friend

Friend is a consumer AI startup making a $129 always-listening pendant that texts the wearer with commentary, jokes and emotional support. Founded by Harvard dropout Avi Schiffmann - the teenager behind the viral nCoV2019 COVID tracker - Friend bet $1.8 million on its one-word domain and then $1 million on a deliberately graffiti-bait subway campaign that turned New York City into an unfiltered focus group.