A campaign may be remembered for its message. At Scale built a business around the less photogenic truth: the doors only get knocked when payroll, turf, training and data work first.
High Road PEO sold small businesses something they rarely get from payroll vendors: a human who knows their name. Its 2025 merger with Helpside is a test of whether that intimacy can survive a much bigger operating system.
Insperity built a $6.8 billion business by taking on the work small companies cannot afford to get wrong. Now its service-heavy PEO model is being rebuilt for a Workday world.