It started in 1987 as a small-town temp desk in Andy Griffith's hometown. Nearly four decades later it runs 10-plus offices across three states - here's how the math actually works.
Gusto is a cloud-based payroll, benefits, and HR platform built for small and medium-sized businesses. Founded in 2011 as ZenPayroll by Josh Reeves, Tomer London, and Edward Kim, the company has grown to serve over 500,000 businesses and recently crossed $1 billion in annual revenue. Gusto handles everything from payroll runs and tax filings to health insurance, 401(k) plans, and employee onboarding - replacing what used to require a patchwork of accountants, brokers, and spreadsheets with a single platform. The company also offers Gusto Embedded, a payroll API that lets other software platforms build payroll directly into their products. Valued at roughly $9.5 billion, Gusto remains private and is widely considered a leading IPO candidate in the HR tech space.