payment-facilitation
(2)
Fortis Wants the Payment to Disappear - and the Workflow to Finally Make Sense
Fortis spent years buying the unglamorous pieces of payment infrastructure that businesses notice only when they break. Now it is turning those pieces into one embedded layer for ERP software, receivables, checkout and reconciliation.
Richie Serna
Richie Serna is the CEO and co-founder of Finix, a full-stack payments infrastructure company he built from the ground up in San Francisco. A Harvard-educated son of Mexican immigrant parents from Santa Ana, California, Serna left management consulting at Booz & Company, taught himself to code, and joined Balanced - the first payments API for marketplaces - before founding Finix in 2015. Today, Finix has raised $205.5M in total funding (including a $75M Series C in October 2024) and has become a direct-connection payment processor competing with Stripe, Adyen, and Braintree, serving software platforms and marketplaces processing billions of dollars annually.