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Tagged: payfac
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Founder · Operator · Author
Jareau Wadé
Jareau Wadé is a payments entrepreneur, operator, and writer who has spent roughly 15 years building commerce and payments infrastructure. He co-founded Balanced (acquired by Stripe in 2015) and helped scale Finix as its Chief Growth Officer, and now leads product partnerships at Ramp. He writes Batch Processing, a widely-read newsletter dissecting the people, companies, and ideas driving fintech. A Tucson native and UPenn-trained electrical engineer who taught in Ghana before the Bay Area, he relocated to Atlanta and invests in and advises early-stage founders, with a focus on Black entrepreneurship.
fintech · paymentsRead →
Fintech · Saas · Developer Tools
Finix
Finix is a San Francisco-based payments infrastructure company that gives software platforms, marketplaces, and retailers the tools to own their payments end-to-end. Built around a no-code/low-code PayFac-as-a-Service model and a developer-friendly API, Finix lets SaaS companies monetize payments, manage merchants, and route money across cards, ACH, and wallets without becoming a registered payment facilitator themselves.
payments · payfacRead →
Founder · Executive · Operator
Richie Serna
Richie Serna is the CEO and co-founder of Finix, a full-stack payments infrastructure company he built from the ground up in San Francisco. A Harvard-educated son of Mexican immigrant parents from Santa Ana, California, Serna left management consulting at Booz & Company, taught himself to code, and joined Balanced - the first payments API for marketplaces - before founding Finix in 2015. Today, Finix has raised $205.5M in total funding (including a $75M Series C in October 2024) and has become a direct-connection payment processor competing with Stripe, Adyen, and Braintree, serving software platforms and marketplaces processing billions of dollars annually.
fintech · paymentsRead →