patient-financing
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Chris Boudreaux
Chris Boudreaux is a fintech professional and co-founder associated with Cherry (withcherry.com), a San Francisco-based healthcare financing platform trusted by over 60,000 medical providers across the United States. Cherry enables patients to access flexible, interest-free payment plans for elective medical procedures - dental, plastic surgery, medspas, and veterinary care - while giving providers same-day upfront payment. Based in Chattanooga, Tennessee, Boudreaux operates at the intersection of financial technology and healthcare access, helping expand Cherry's reach across the healthcare provider ecosystem.
Felix Steinmeyer
Felix Steinmeyer is the CEO and Co-Founder of Cherry, the leading buy-now-pay-later platform built specifically for healthcare and wellness providers. A Stanford MBA with dual master's degrees, he previously co-founded and sold Mason Finance before turning his attention to the underserved gap between patients who need care and their ability to pay for it. Under his leadership, Cherry has grown to serve 60,000+ providers, raised a Series B of $44M in 2022, and in April 2025 achieved a valuation exceeding $2 billion with a Series C round - making it one of the most significant vertical BNPL players in healthcare.
Itzik Cohen
Itzik Cohen is the Co-Founder and CEO of PayZen, a San Francisco-based healthcare fintech that has raised $452M to eliminate financial barriers to medical care. A former professional basketball player for Maccabi Tel Aviv, Israeli Air Force veteran, and three-time founding CEO, Cohen channeled two decades of fintech expertise from WebEx, Prosper Marketplace, and Beyond Finance into building an AI-powered platform that gives patients interest-free payment plans while boosting hospital collection rates by 30-35%. PayZen's $232M Series B in 2024, led by NEA, validated his conviction that the fastest-growing category of American consumer debt - medical bills - is also the most solvable.