
The PartnerStack CMO built his career measuring clicks. Now he is working on the harder question: how do you measure the trust that moves software?
AppDirect is a San Francisco-based B2B subscription commerce platform that connects technology providers, advisors, and businesses so they can buy, sell, and manage software, hardware, connectivity, AI, and energy services in one place. Founded in 2009, it powers white-label marketplaces for telecom giants and enterprises, and is assembling an 'Everything Store' for B2B technology through a rapid string of acquisitions.