She trained in fashion, filled rooms with immersive art, and cold-pitched hundreds of investors. Now Kendall Warson is applying a curator's eye to one of business's least glamorous problems: getting invoices paid.

She has spent more than twenty years teaching legacy retailers to fall in love with data - and consumers to fall in love with brands. At Rebel Athletic, the marketing chief is aiming both talents at the world of crystals, sparkle and competitive cheer.