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The $25,000 Parenting App That Learned to Stop Pitching Numbers and Start Telling a Story
BabySparks reached millions of parents on a shoestring, then discovered its data-heavy fundraising pitch was the thing holding it back. The fix was not another chart - it was a better story.
Huckleberry Labs
Huckleberry Labs is an Irvine, California parenting-technology company that pairs pediatric expertise, data science, and AI to help families improve children's sleep and daily routines. Its Huckleberry app tracks sleep, feeding, and development, and uses the SweetSpot predictive engine to recommend optimal nap and bedtime windows. Founded in 2017 by Jessica Toh and Seng Oon Toh after their own sleepless nights as new parents, Huckleberry is used by more than 5 million families worldwide and has expanded into context-aware AI guidance with the 2026 launch of Berry.