A looming inventory write-off forced an Icelandic sweetener startup to make jam in the kitchen. The rescue product became a 10,000-store U.S. business - and a surprisingly practical playbook for turning a dietary constraint into a grocery habit.
Iberia Foods built a national business around a deceptively difficult promise: put the pantry tastes of Latin America and the Caribbean within reach of U.S. shoppers. Nearly a century in, its moat is the route from heritage brand to grocery shelf.