panel-management
(5)
User Interviews found a business in the people nobody could find
A failed hotel app taught three founders to ask better questions. Their next company made it easier to find someone worth asking - and now its participant network is being put to work in the AI era.
Voxco
A New Era for Human Understanding.
PERSUIT
PERSUIT is an enterprise SaaS platform that helps corporate legal departments scope, price, select and manage their outside law firms. Founded in 2016 by former DLA Piper partner Jim Delkousis, it runs competitive RFPs, structures alternative fee arrangements, benchmarks rates and - after its 2025 acquisition of Apperio - tracks legal spend from intake through invoice payment. The company built on a simple premise: clients value outcomes, not billable hours.
Rally UXR
Rally UXR is a New York-based user research CRM that helps enterprise product and research teams talk to their users at scale. It replaces spreadsheets and disconnected tools by unifying participant management, recruitment, scheduling, incentives and governance in a single platform, letting teams run more research safely and in compliance. Founded in 2021 by Oren Friedman and Alec Robins, Rally is a Y Combinator (W22) company that raised an $11M Series A in June 2025 and has supported research with more than 10 million users across customers like Sonos, Adobe, GitLab, MongoDB and Webflow.
Priori
Priori is a New York legal technology company that helps in-house legal departments find, hire, and manage outside counsel and flexible legal talent. Through a vetted marketplace, data-driven RFP software, and an AI assistant called Scout, Priori turns the messy, relationship-driven process of buying legal services into something measurable - cutting outside-counsel spend and search time for clients ranging from startups to the Fortune 500.