
After years investing across frontier markets from Sweden, Muhammad Shamoon Tariq returned to a harder brief: make regulated saving ordinary in Pakistan. Mahaana’s digital accounts, Islamic funds and retirement platform are his attempt to replace paperwork and inertia with a habit.
Abhi is a MENAP embedded-finance company that started by letting salaried workers draw wages they have already earned before payday, and has grown into a full stack of employer-facing tools - earned wage access, payroll processing, payroll financing and invoice factoring - plus its own microfinance bank in Pakistan. Founded in 2021 by Omair Ansari and Ali Ladhubhai and backed by Y Combinator (S21), it now serves over a million people across thousands of companies in Pakistan, the UAE, Saudi Arabia and Oman, and was the first MENAP fintech named a World Economic Forum Technology Pioneer.