A chiropractor spent eight years turning a jigsaw wrapped in a dish towel into a premium wellness platform. The useful lesson is not the hardware - it is how Therabody earned trust one treatment room at a time, then stretched a product into a habit.
One rubber band changed how the world does rehab. Performance Health has spent the decades since turning recovery into an inventory - roughly 2,000 employees, $700 million in revenue, and a catalog that reaches from the training table to the VA hospital.
The company you have never heard of makes the toothpaste, painkillers and vitamins you buy without thinking. Here is how GSK's cast-off brands became a £30 billion bet on self-care.
WTHN is a modern wellness brand rooted in Traditional Chinese Medicine, built to make acupuncture, cupping, herbal remedies and acupressure tools accessible to everyday people. Founded in New York in 2019 by Michelle Larivee and Dr. Shari Auth, it pairs design-forward studios across NYC with an at-home product line sold through 200+ retailers and e-commerce, aiming to take centuries-old healing out of the back room and into modern life.