outdoor-retail
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Jeff Dunn’s Merchandising Playbook: Go Narrow, Get Local, Stay Ready
After 25 years inside Walmart and Sam’s Club, Jeff Dunn arrived at Sportsman’s Warehouse with a deceptively simple brief: stock the gear that matters, in the places and seasons where it matters most.
Nick Wilkoff
Nick Wilkoff is the Chief Marketing Officer of L.L.Bean, the 111-year-old Maine outdoor brand known for its lifetime guarantee, Bean Boots, and Outdoor Discovery programs. A Middlebury environmental policy graduate who started his career as a Forrester Research analyst, Wilkoff leads brand, marketing, and customer engagement for a company doing roughly $1.7 billion in annual revenue. He champions an outdoors-for-everyone philosophy, pairing L.L.Bean's heritage of quality and durability with a modern, inclusive, community-first approach to keeping a legacy brand relevant.