outdoor-industry
(5)
The Agency That Chose Three Verbs
For three decades, Portland's Sasquatch Agency has organized its business around a suspiciously simple appetite: eat, drink, play. The trick is what happens after choosing a narrow lane - and learning every shelf, trail and tap handle inside it.
Medley Communications knows what makes an editor call back
A bottle cap, an electric bicycle, a muddy race: Gary Medley’s PR work starts with the detail someone else can turn into a story.
OutsidePR knows the story starts before the starting gun
A missing bicycle, a three-year podcast pitch, and a running brand’s 17-month entrance. Inside the outdoor PR agency that makes preparation part of the publicity.
Cannondale Built a Bike Brand by Refusing to Draw the Normal Bike
From a loft above a pickle factory to a one-legged fork and radar-equipped road bikes, Cannondale has spent 55 years making engineering visible. The oddness is not decoration - it is the business strategy.
Specialized Bicycle Components
Specialized Bicycle Components is a Morgan Hill, California maker of high-performance bicycles, components and gear founded in 1974 by Mike Sinyard. It built the first mass-produced mountain bike, the 1981 Stumpjumper, and today designs road, mountain, gravel and Turbo e-bikes alongside helmets, apparel and the Retul fit system. With roughly 1,300 employees and an estimated $500M in revenue, it is one of America's 'Big Three' bike brands and a fixture in pro road, mountain and triathlon racing.