outdoor-furniture
(4)
JECO and the business of a little backyard theatre
A fountain dressed as an old water pump. Wicker made from resin. JECO sells familiar outdoor scenes - and the ordering, shipping and upkeep behind them tell the more interesting story.
The 102-Year-Old Furniture Company Is Learning to Carry Less
Hooker Furnishings began with a steam whistle and a community-funded factory. A century later, its next act depends on a smaller portfolio, faster logistics and turning a vacation state of mind into a whole-home business.
Tuuci
A Miami yacht rigger looked at the patio umbrella and saw a badly engineered boat. Twenty-eight years later, Tuuci sells repairable shade architecture, furniture and outdoor rooms to designers, resorts and homeowners around the world.
Bassett Furniture Industries, Inc.
The Virginia furniture house that built a town, survived the offshoring of an entire industry, and now sells you a made-to-order sofa in 30 days.