A former television journalist built a consultancy around one unfashionable idea: people are not targets waiting to be hit. They are moving, talking, skeptical actors - and the brands that treat them that way can turn attention into action.
Most culture projects begin with words. bink. begins by asking what the company rewards, excuses and repeats - then charges from $45,000 to make the answers line up.
The internal-communications firm asks leaders to trust employees with hard news. In 2021, it made that advice literal by turning every colleague into an owner.