organic-beverages
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The Milk That Asked You to Turn It Around
MALK built a grocery brand on the back of the bottle: a short ingredient list, a premium price, and a promise customers were willing to police.
Jerome Tse
Jerome Tse is the founder and CEO of Berri Organics (also branded Berri Pro), a Southern California maker of certified-organic, plant-based hydration drinks. A Cornell-trained Hotelie and former competitive rower, he built the world's first plant-based organic fitness beverage, Berri Fit, from a dorm-kitchen prototype into a national brand. Its follow-up, Berri Lyte, an organic electrolyte solution, now anchors the company and sells in roughly 2,000 stores including Whole Foods, CVS, Target, Wegmans and Sprouts. Tse was named to the Forbes 30 Under 30 Food & Drink list in 2019, and the company has raised more than $7 million.