oral-care
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The Family That Sold You a $30 Sonic Toothbrush on QVC Built an 800-SKU Empire on 28th Street
A New York distributor that has been putting brand-name electronics on American shelves since 1971 quietly built its own affordable wellness label - and it is still run by the same family.
Church & Dwight Co., Inc.
It started with baking soda in 1846. Nearly two centuries later, the quiet New Jersey company behind Arm & Hammer has turned buying other people's brands into a business worth more than $25 billion.
Primal Health
Primal Health is a Minneapolis-based molecular biotechnology company reinventing oral care by rebalancing the microbiome instead of nuking it. Founded by Berkeley-trained microbiologist Dr. Emily Stein, the company uses its patented SMMRT (Selective Microbial Metabolism Regulation Technology) to put harmful mouth bacteria on a 'keto diet' - blocking their ability to feed on sugars while feeding the beneficial ones. Its two brands, Daily Dental Care for people and TEEF for Life for pets, deliver clinically studied lozenges and prebiotic powders that support gum health, fresher breath and a healthier oral ecosystem for humans and animals alike.